Real-time bidding is automated and thus is always a type of programmatic advertising, but not all programmatic advertising is real-time bidding.
3When a winning bid is determined, the ad is served to the user. The entire process takes 200 milliseconds.
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The backbone of the RTB protocol is a taxonomy. It helps DSPs and SSPs to name and interpret pieces of data in the same way. In addition, the protocol contains rules for what data can be shared and how it can be used to make RTB compliant with data protection laws.
Antes por iniciar os investimentos em publicidade online, defina os principais objetivos e KPIs (indicadores-chave por desempenho) de modo a tomar um planeamento estraté especialmentegico e ter Assim sendo a hipotese de medir usando exatidão este sucesso de uma determinada campanha.
Saving time: RTB enables advertisers to place hundreds or even thousands of ads within seconds. That’s exponentially faster than traditional ad placement.
Increasing ROI: When using a DSP to access ad exchanges, advertisers can adjust their settings to home in on the most relevant inventory for them, cutting down on wasted ad impressions and maximizing conversions.
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On the publisher side, RTB can help increase revenue by opening inventory to more buyers simultaneously. Publishers can also gain valuable insights into who is buying their inventory, which can help them determine what to charge for premium impressions to maximize revenue.
In short, RTB is always done through programmatic advertising, but programmatic advertising doesn’t always use RTB.
You’re able to target an ultra-specific audience with real-time bidding, which can help you deliver an excellent ROI for your business.
Demand-side platforms play a more info similar role for advertisers as SSPs do for publishers. They are automation tools which allow advertisers to effectively manage, analyse, optimize and run their advertising campaigns over many different networks.
They then meet in the middle at the ad exchange, the marketplace where the real-time bidding actually takes place.
Caso prefiras utilizar uma campanha ou 1 Argumento de anúncios existente, sabe tais como criar 1 anúncio novo usando uma campanha existente.